1. BIB
2. ACCA
3. MBA
4. MSC MARKETING
I am an academic with 12 years of teaching experience, currently pursuing a PhD in Marketing. Passionate about knowledge and growth, I aim to bridge theory and practice in impactful ways. Beyond academia, I advocate for agroforestry and sustainable practices to balance development and environmental conservation.
Social media Readiness, Adoption and Usage
Sserwanga, A., Kiconco, R., Agasha, E., & Kyomuhendo, B. (2022). The influence of non-financial resources on high potential entrepreneurship in Uganda. Journal of Developmental Entrepreneurship, 27(01), 2250006.
Nystrand, M. J., Sserwanga, A., & Kyomuhendo, B. (2023). Riding the waves of change: changing relations in the Ugandan sugar sector. In Land, Rights and the Politics of Investments in Africa (pp. 99-123). Edward Elgar Publishing.
1. Principles of Mkg
2. Retail marketing
3. Service marketing
4. Travel and Tourism marketing
